Why email marketing – email marketing is universal and applies to any kind of business.
Email marketing is an essential tool which helps you to connect with your audience and convert prospects into loyal customers at an incredibly low cost as compared to other marketing strategies. Statistics have shown that email marketing is the most effective marketing channel ever known, for every dollar you invest into email marketing you get forty-four dollars in return, this why email marketing campaigns are so crucial in business.
Through email marketing, you get the privilege to build relationships and promote your brand.You further enjoy golden opportunities of educating your email subscribers giving them more value and putting them in a position whereby they are ready and keen to buy your products or services.
It also gives you the right tools and support at your fingertips enabling you to easily align your email marketing with social media channels in a matter of few clicks regardless of your experience in graphic design or coding.
Watch The Following Video To Find Out Why Email Marketing Is So Important In Your Business
For you to leverage the incentives of email marketing you need to use an automation platform like Aweber as it has innovative automation capabilities.
Aweber offers all the tools needed under one platform e.g. auto responders; self-hosted signup forms and integrations with 3rd party apps. The ability to easily follow up your prospects giving them value with auto responders after getting leads from the sign-up forms happens on autopilot and this is the main reason why email marketing is so powerful and more rewarding as compared to other channels.
How to Easily Grow Your Email List With Weber
- Easily Import Subscribers
If you want to transition from another email provider to Aweber, your current subscribers do not have to reconfirm their subscriptions but you easily move them in a process as easy as flipping a switch.
- Signup Forms
Sign up forms play a very significant role in list building as they enable you to capture your site’s visitor’s details giving you the ability to make a follow up with email marketing.
With Aweber, you have an option to Choose from hundreds of sign up form templates, customize the text and form fields, add to your website or blog, then start getting subscribers in no time.
- View In-Depth Analytics
Aweber has got very detailed stats which help you measure success as you grow your audience enabling you to test different strategies and refine the ones which work most for you.
You can quickly see who’s opening, clicking, downloading and buying (and who’s not). With a click, you can create new segments and send targeted emails to those groups for even greater relevance and impact.
- Integrate with your other tools
You have the privilege to integrate Aweber with the services you already use, so you can automatically sync your data, import subscribers, and get reports on how your newsletters are impacting your business. Check out a few of the most popular integrations AWeber has to offer.
With all these powerful tools which can make a big difference in the way you run your business and propel you to achieving your desired dream by just writing emails, it really justifies why email marketing is of great value to any business.
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Misheck Moyo – Why Email Marketing – Top