Email marketing – building up a database of prospects and converting them to loyal customers.
Building an email list is very fundamental in online business, without an email list you cannot sell to anyone on the internet. To build an email list, you need to have a call to action on your website so that your visitors willingly leave their email addresses as they seek to get some more value from you. Internet business is all about giving value to people and offering solutions to problems. Email marketing is a way to connect with people, develop their trust, and present the value of your business and products.
To build an email list, you utilize the use of signup forms displayed clearly on your website or a call to action phrase like “sign up now.” Visitors can only sign into your sign up form only if they feel that there is something for them. You need to clearly state what they will get after signing up. Free e-books, audiobooks, free video training series or exclusive online services are usually the value which people often sign up to. The email subscriptions then provide you the opportunity to undertake email marketing strategies engaging with prospects and building trust.
Email Marketing Statist
- Email marketing is cost effective and delivers a return of 4,300 percent, it is more effective than other forms of marketing.
- It frees up your time so you can get back to running your business.
- 74% of consumers prefer to receive commercial communications via email.
- 66% of consumers have made a purchase online as a result of an email marketing message.
- 138% more is spent by consumers who receive email offers than those who don’t.
Sending emails is a powerful communication tool for building relationships with customers. It gives you a chance to speak to a lot of people at once and even expand your reach. And it allows you to stay connected with loyal customers and on-the-fence prospects who otherwise may have never interacted with your brand again.
AWeber is one of the best email providers which helps in building effective email marketing campaigns and gives great value in the form of free courses and coaching.
Watch The Following Video To Learn More About Email Marketing.
Wishing you all the best.
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Misheck Moyo –Email Marketing – Top