How to advertise your blog – blogging with no audience to read your posts is like trying to fit a square peg into a round hole, traffic is the lifeblood of any internet campaign.
Blogging is one of the most cost effective ways of making your brand or product known to the world. People visit your blog, consume the value you provide and then decide to opt into your sign up forms to access more benefits or solutions to different problems in their lives. Since blog engagement is so fundamental, it is, therefore, critical to know how to advertise your blog.
Strategies Of How To Advertise Your Blog
- Keyword search
Before you write a blog, you need to know what people are searching for on the web by making a keyword search to find what to write about using online tools like Google keyword planner. It is free, and you can access if you have a Gmail account.
- Social media sharing
Sharing your blog on different social media networks is one of the most effective ways of driving traffic to your blog as it enables you to access billions of people across the globe. Some social media automation tools enable you to distribute your blog to different social networks in just one click and thus eliminating the daunting task of doing it manually one by one.
As a blogger you need to appreciate other fellow blogger’s sites, read their blogs and leave a comment. By doing so, you will get your website noticed, thus giving you more traffic, enhancing your brand and establishing your online presence.
- Link Dropping
Linking your content to other websites with similar posts gives more value to your readers.It also helps a lot on how to advertise your blog; the linked sites will appreciate your humble gesture and also link back to your site and thus developing great relations with other sites.
- Guest Blogging
Writing a post for another site is always a win-win situation as you will get exposure to another website’s audience and the website, in turn, will have a free post to publish.Guest blogging goes a long way in helping on how to advertise your blog giving you quality traffic from sources you would not imagine.
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